Leica 澄清非官方授權片

Chinese-Tee

在這個敏感時刻做這種事，我覺得太不可能了，尤其是德國人，反而是某些人為了打擊華為的理據很充足，甚至是一箭雙雕，誰最不喜歡中國和德國，幾乎呼之欲出了。


https://ezone.ulifestyle.com.hk/article/2331646?fbclid=IwAR0tGHzCDtpYJ1bG0QXk_tWXh3KHEwIf6EKqGtyBQbRMTidO8iRJg0SH6LY

ww129

Very well-said.

Indeed, I think Leica is also a victim .

Obviously, the suspect shall be the one who has the mens rea and material gain in this matter, so to speak.

Chinese-Tee

可惜奸計似乎已經得逞，內地有聲音要Leica滾出中國，香港亦有好多人轉載抽水，被挑撥離間還懵然不知。

silzai

Put aside politics. The clip is well made. Like real commercial.

bubu

Up north there are many people who love and hate Leica.
Sour grapes, of course.

edwardyung

the director is not a fan of Leica

edwardyung

當你拍攝到鏡面反射遠處的坦克車，代表你是對焦無限遠，即是景深會是愈遠愈清楚，但圖中卻是相反。當反射的坦克是那麼大，代表拍攝此照片用的是長焦鏡頭，但圖中的透視卻是一支廣角鏡頭的透視。當此角度能夠拍攝到坦克，代表圖中HUNTER的R7正不是對着坦克，任何人在這迅間會把鏡頭移離坦克人嗎？KGV兄提供：反射的像應該左右掉轉。

bubu

edwardyung 發表於 2019-4-23 22:14
當你拍攝到鏡面反射遠處的坦克車，代表你是對焦無限遠，即是景深會是愈遠愈清楚，但圖中卻是相反。當反射的 ...

Tank Man這圖出現，由off focus至in focus約一秒多點，影像全sharp時(即觀眾可以看懂是什麼時)應不足一秒。
高手剪接的技巧在於見好即收，在高潮立即落幕，令你眼雖不見，腦海迴蕩不已。
先決是要你在一秒內associate to你曾看過的Tank Man照片，若按物理現象將坦克圖反轉貼上，是有點冒險的，怕你一秒內建立不了這聯想，成條片失卻意義。

Drama有時不理Logic。

bubu

廣告公司企硬。

https://petapixel.com/2019/04/19 ... ca-banned-in-china/

Update on 4/22/19: F/Nazca Saatchi & Saatchi, the marketing agency behind the video, has released a statement:

F/Nazca Saatchi & Saatchi has worked for the representative of Leica in Brazil since 2012, developing content for several different media platforms for the client over this time. The agency has created pieces that made history in advertising and became communication cases, such as the commercial “100”, created and produced to celebrate the 100 years of the brand, a work acclaimed around the world and awarded with the Grand Prix at the 2015 Cannes Festival.

The commercial “The Hunt”, launched in Brazil this week, is another among these works that we have developed together with this client and for which we have immense pride and are sure to have delivered a remarkable piece.

F/Nazca, a 25 years agency completed exactly this week, would never harm its huge reputation by creating, producing and airing a work without the proper approval of its client.

Regarding the pronouncement by Leica Europe, since our relationship with the brand is restricted to the Brazilian market, we are unable to comment.

bubu

Leica總部發爛渣，死頂希望甩身。
又難怪，分公司拍的片，總部怎可能即時審核?
巴西老總同marketing director可能已經炒咗，以後全球Saatchi & Saatchi唔使再做Leica生意。

https://petapixel.com/2019/04/19 ... ca-banned-in-china/

Update on 4/23/19: Leica is now saying that it’s taking legal action over this “unauthorized use” of its brand, despite the marketing agency’s insistence that it made the video on behalf of Leica Brazil.

“[The video] was not commissioned, financed or approved by any company in the Leica Group,” Leica tells The Jakarta Post. “We expressly regret any confusion and will take further legal steps to prevent unauthorized use of our brand.”

Chinese-Tee

三十年前的事，除了中港台等民眾有不可磨滅的印象，其他國家普通人會否一眼認出Tank man背後的歷史？是否有心人擺了Leica上枱？廣告未正式播出又會在網上流出？以上都已經唔重要，情緒已被煽動，內地人叫徠卡道歉，卻沒有人叫中國政府道歉，幾日來在facebook轉載文章自我感覺良好的人是否應該幫襯一下華為同合作伙伴呢？

Jason

我個人認為，段廣告將複雜的歷史變成非常簡化的情緒宣洩，甚至利用這段歷史來作品牌宣傳，有點不負責任。

另外，這段影片對有色人種的描述，也極為偏頗。

ww129

都是那句：

雖然條片看起來與華為無直接關係，但我相信世事無那麼巧合。華為手機拍攝功能都是與Leica 合作，剛開始為P30手機推出一系列活動的時候，這條片便出現，真正目標與目的顯而易見。若真是與六四有關，何不等到6月？！

這宗羅生門事件，Leica 極可能亦是受害者。

bubu

ww129 發表於 2019-4-25 15:05
都是那句：

雖然條片看起來與華為無直接關係，但我相信世事無那麼巧合。華為手機拍攝功能都是與Leica 合作 ...

Yes, Leica Germany is in a way a victim.
It was basically a country office's (Leica Brasil in this case) marketing activity.
In reality, not every marketing material produced by a country office needs to be censored by HQ before releasing to public.

After all, this 'public' in fact is Brasil or adjacent countries only; not global, not Mainland China.

It's just that the people in Brasil who involved in this case, including the film production company, Radioaktiv Film who uploaded it to internet, were not sensitive enough that anything on internet is GLOBAL.

bubu

My correction: the so-called Leica Brasil might only be a Leica importer in Brasil, not a country office.

That's even true that an importer doesn't always seek prior approval from the principal for their local marketing plan.

ww129

bubu 發表於 2019-4-26 23:18
My correction: the so-called Leica Brasil might only be a Leica importer in Brasil, not a country of ...

I do not think it is simply a matter of lacking political sensitivity.

Given the background and experience of Saatchi & Saatchi, there should be some underlying objective of producing The Hunt. Perhaps Leica Brazil is too naive to trust her partner, who probably suggested the contents of the ad, and gave the approval.